For the first time in 10 years, Fiji Water, the No. 1 premium bottled water brand in the U.S., is changing the look of its bottle by redesigning its label.
Fiji Water says its new look showcases the beauty of the product and story behind the brand. Each bottle size—330ml, 500ml, 1L and 1.5L—features not only the new label, but also six new back labels. Each back label reflects one distinct aspect of Fiji Water’s journey from cloud to bottle, bringing the Fiji Water story to life, according to the company. The square shape and blue bottle cap remain the same.
The new label will begin to hit store shelves nationwide in early January.