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General Mills’ 50 New Products For New Year Have ‘Better For You’ Focus

General Mills product lineup

Beginning in January, General Mills will launch more than 50 new products that meet increasing consumer demand for better-for-you snacks, products with simple ingredients, protein, gluten free and bold flavors.

“We’re putting our consumers at the center of our new product innovation by rapidly addressing evolving food trends and investing in areas that our consumers value, including added protein, gluten free, and products made with simple ingredients,” said Jeff Harmening, EVP and COO of U.S. Retail at General Mills. “I’m very excited about the quality of our new products. We’ve deeply engaged with our consumers and we’re creating foods that meet their needs.”

The newest products, which include Cheerios + Ancient Grains, French Toast Crunch, Yoplait Greek 100 Whips!, Nature Valley Nut Crisps, Food Should Taste Good Real Good Bars and Old El Paso Restaurante kits build on the more than 150 on-trend new products introduced in July, which include stand outs such as Cheerios Protein, Old El Paso Nacho Blasted Taco Shells and Fiber One cookies, according to General Mills.

A slideshow and additional information on the newest General Mills products is available on the company’s blog, A Taste of General Mills.

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