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Circle K, 7-Eleven Veteran Joe Chiovera To Appear On ‘Guy’s Grocery Games’

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Joe, Xavier and Giuseppe Chiovera.

The new season of “Guy’s Grocery Games: Family Style” begins Sunday on Food Network with four special family episodes, including one featuring Joe Chiovera and his family.

Chiovera, who is now an industry consultant based in the Dallas/Fort Worth area, formerly was VP of food service at Alimentation Couche-Tard/Circle K Stores and senior director of fresh foods at 7-Eleven. In the mid-1990s, he was concept and product development manager at Sheetz Inc.

The National Association of Convenience Stores (NACS) describes Chiovera as a longtime advocate for the industry.

“As a retailer, Joe worked tirelessly to raise the quality of the industry’s food service offer, a mission that continues today as he advises organizations on how to be more profitable in the food service category,” NACS said. “Joe works closely with NACS on industry food service education as a member of the NACS food service committee and as a moderator and speaker on food service topics at the annual NACS Show and NACS State of the Industry Summit.”

Chiovera’s sons, Xavier and Giuseppe, will join him on the game show Jan. 4 at 8 p.m.

Now in its fourth season, “Guy’s Grocery Games” (sometimes referred to as “Triple G”) has turned grocery shopping into a game. In the new season, the family-style showdown features four teams competing in each episode for a chance to win the grand prize of a $20,000 shopping spree.

The competing families start by joining the “breakfast club,” but this is a “Watch Your Weight” game, meaning they can only use a certain combined weight of groceries to make the meal. The families also must make a hot lunch “ABC style,” using only ingredients with names that begin with a certain letter.

The final two families go head-to-head in the dreaded game of chance called “Food Wheel, which determines the protein, color, aisle or budget that contestants must use in the competition.

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