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MOM Brands Selling To Post Holdings

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MOM Brands has entered into a definitive agreement to sell the company to Post Holdings Inc. in a transaction valued at approximately $1.15 billion.

MOM Brands is a leader in the value segment of branded ready-to-eat and natural cereals, hot wheat and oatmeal. The Minneapolis-based company’s brands include Malt-O-Meal brand ready-to-eat cereals, such as Frosted Mini Spooners, Golden Puffs, Cinnamon Toasters, Fruity Dyno-Bites, Cocoa Dyno-Bites and Berry Colossal Crunch as well as a variety of natural ready-to-eat and hot cereals, including MOM’s Best, Better Oats, Three Sisters and its original, farina-based Malt-O-Meal cereal.

Upon closing, MOM Brands Chairman and CEO Chris Neugent will continue to lead the MOM Brands business as president, reporting to Richard K. Koulouris, who is joining Post Holdings Feb. 9 to lead the combined Post Foods and MOM Brands cereal business.

“By joining forces with Post, we will have more resources available to innovate, extend our brands and expand distribution,” Neugent said. “We believe that this new, combined enterprise will be uniquely positioned to help our customers find new solutions in the highly competitive cereal category. In addition, it will give us the opportunity to pursue our mission of saving families money on an even greater scale.”

The transaction, which is subject to customary closing conditions, including regulatory approval, is expected to close by the third quarter of 2015.

About the author


Kristen Cloud

A former newspaper editor and publisher, she once enjoyed leisurely perusing the grocery store aisles but, since having a baby in 2016, she is now an enthusiastic click-and-collect shopper.

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