Richmond 2015, the organizer of the 2015 UCI Road World Championships, says that Martin’s Food Markets will join its team of major corporate partners of the nine-day cycling event that will be held in Richmond, Virginia, in September.
Martin’s, operating 24 grocery stores in central Virginia, will be the “Official Supermarket” of this year’s UCI Road World Championships, which is expected to attract 450,000 on-site spectators from Sept. 19-27.
As part of the partnership, Martin’s will produce and distribute paper grocery bags in-store featuring the UCI Road World Championships logo during February and in the months closer to the event. In addition, Martin’s will produce and sell reusable grocery bags celebrating the event with net profit being donated to Richmond 2015 and promote the event in its stores.
“As part of our commitment to helping customers achieve active healthy lifestyles, we have supported cycling through the Martin’s Tour of Richmond Gran Fondo held in Richmond the past three years,” said John MacDonald, Martin’s director of marketing and external communications. “We’re thrilled to take that commitment to the next level by partnering with Richmond 2015 in welcoming the best cyclists in the world and encourage our customers to take advantage of this once-in-a-lifetime event.”
Added Tim Miller, COO of Richmond 2015, “Martin’s has made it a priority to champion fitness and healthy lifestyles through the Tour of Richmond, Cap2Cap and other events. We’re grateful it is joining our team of terrific partners and shares our vision for showcasing Richmond to the world.”
Martin’s is part of the Giant/Martin’s company, which operates nearly 200 grocery stores in Pennsylvania, Maryland, Virginia and West Virginia. The company is headquartered in Carlisle, Pennsylvania.