Avocados from Mexico, the No. 1-selling avocado in the U.S., has partnered with Dos Equis and Sauza tequila for its upcoming promotion, Ultimate Mexican Fiesta. The campaign is designed to encourage consumers to keep the fiesta going through Cinco de Mayo.
The consumer contest will run from April 1-May 15. Consumers can enter to win one of 10 grocery gift cards to the retailer of their choice, each valued at $500. For a chance to win, shoppers can enter online, through the Avocados from Mexico Facebook tab or via text to 467467.
“Cinco de Mayo is such a well celebrated time of year,” said Alvaro Luque, president of Dallas, Texas-based Avocados from Mexico. “We want avocado fans to continue their fiestas with the always-in-season and always versatile Avocados from Mexico. Our recipes pair perfectly with Dos Equis and Sauza tequila, creating the ultimate celebration with friends and family.”
To support the promotion, Avocados from Mexico has designed a number of branded in-store display bins, headers and unique signage. An Avocados from Mexico ripening bag display provides three easy steps to help consumers understand how and when to enjoy a perfectly ripe avocado. Co-branded signage will highlight the natural partnership between the three companies. Consumer savings include a joint MIR offer with Dos Equis and an Avocados from Mexico exclusive coupon that will be featured in Sauza’s coupon booklet.
Retailers can get in on the celebration with an Ultimate Mexican Fiesta display contest. Every valid entry will win a cash prize.