Whole Foods Market has kicked off its first-ever “Beauty Week,” which runs through March 24, to celebrate all things beauty related. Whole Body departments across all the Austin, Texas-based grocer’s stores is hosting events, classes, demonstrations and promotions to inform shoppers about Whole Foods Market’s large selection of personal care products and cosmetics.
“Our beauty department is really growing at Whole Foods Market., and we’re excited to spotlight new products and showcase customer favorites in our stores this week,” said Maren Giuliano, executive global Whole Body coordinator.
During “Beauty Week,” all Whole Foods Market locations are offering a limited edition “Hello, Beauty!” bag for $18 (valued at $60), beginning at 10 a.m. Saturday (local time). Bags are made with 100 percent cotton recycled saris from Riji Green, a business committed to ending human trafficking. Each beauty bag is filled with six exclusive product samples, including Derma E Microdermabrasion Scrub, Acure Cell Stimulating Facial Mask, Giovanni 2chic Ultra Repair Shampoo, Pacifica Eye Shadow Duo or Lipstick, Trilogy Vital Moisturizing Cream and Gabriel Mascara, plus $5 in beauty coupons.
Through March 22, shoppers also can save 25 percent on all facial care items at Whole Foods Market.
“One thing that really sets us apart in the beauty industry is our standards,” Giuliano said. “Our shoppers know and trust us because we have baseline standards that prohibit 50 ingredients in the products we sell, along with our top-tier standards, called Premium Body Care. When we first launched our premium standards in 2008, we had about 400 products that were certified—now we have more than 4,000.”
Whole Foods opening 13th New Jersey store next month
In other Whole Foods Market news, the grocer said this week it will open its newest New Jersey store April 22. The store, at 110 Washington Street in Morristown (Morris County) will be Whole Foods’ 13th store in the state.
