The initial offerings arrive on retail shelves this month in Southern California and include LALA Frutas dairy and fruit beverage and LALA Oaxaca Cheese. The products will be available to Texas consumers later this year.
“An estimated 10 million Hispanic individuals reside in Southern California, and they are interested in authentic Mexican brands with a genuine, made-in-Mexico taste. We are thrilled to bring some of Mexico’s most loved LALA products to our customers in the U.S. Whether they remember growing up with these brands or want to introduce them to their children, Borden is happy to deliver the true taste of Mexico,” said Jenica Oliver, senior director of brand marketing and innovation at Borden Dairy Co.
LALA Frutas is an innovative mix of cultured low-fat milk and fruit. LALA Frutas, available in strawberry and mango flavors, is packaged in Tetra Gemina eco-friendly packaging that is more ergonomic than current gable-top packaging and keeps the product fresher longer, the company says.
LALA Oaxaca Cheese is a stringy, hand-twisted queso with a smooth, mild flavor. With a low melting point, the cheese creates an ideal quesadilla filling.
“We have made it a top priority to keep formulations and packaging the same as in Mexico to ensure brand authenticity and nostalgia,” said Oliver. “It’s all about delivering the best of the best for those missing the tastes of home.”