Last updated on June 1st, 2015 at 03:45 pm
Subway, headquartered in Milford, Connecticut, marked its latest developmental milestone in the brand’s growth with the opening of its 5,000th convenience store and truck stop location in Lima, Peru. The Subway brand now has 10,498 restaurants in non-traditional locations—nearly a quarter of the brand’s global portfolio falling under the category.
“The c-store and truck stop category was an immediate winner for us in that it opened the door to the first and earliest growth for us because it let us go into small towns where the real estate was a little scarce and the build out costs were high,” said Don Fertman, Subway’s chief development officer. “All along, this growth in non-traditional areas, has allowed us to bring our product to where the customers are. With 25 percent of our overall growth in non-traditional locations, it shows that the non-traditional has become the traditional.”
The first Subway restaurant located in a c-store opened in 1990. Today, there are more Subway restaurants at c-stores/gas stations and truck stops than any other QSR. In addition to 5,000 c-stores and truck stops, Subway restaurants also can be found in the following unique settings: 597 colleges and universities; 126 grocery stores; 293 hospitals; 263 department stores; 1,956 Walmart locations; and 201 airports.
Subway currently has more than 43,800 locations in 110 countries and plans to open a total of 2,500 new restaurants around the globe in 2015.