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Texas Businessman Invests In Blue Bell


In a sign that it may be facing financial trouble from the fallout of its all-product recall earlier this year, Blue Bell Creameries says that prominent Texas business investor Sid Bass has become an investor and partner with the Brenham-based company. Blue Bell products have yet to return to store shelves.

“We are pleased Sid Bass has made a significant investment with our company. The additional capital will ensure the successful return of our ice cream to the market and our loyal customers,” said Blue Bell President and CO Paul Kruse.

Sid Richardson Bass graduated from Yale University and Stanford Graduate School of Business before joining the family business founded by his great-uncle, Sid Richardson, and his father, Perry Richardson Bass. Bass is active in the family oil and gas and carbon black businesses. He has managed long-term investments and worked closely with management teams throughout his career, notably The Walt Disney Co.

“We are excited to be a part of the Blue Bell brand and family,” said Bass. “Blue Bell is the quality leader in the ice cream industry. We believe quality is the principal attribute that ensures the success, growth and longevity of a business.”

Bass, 73, has been listed among Forbes’ “Richest Americans.”

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