Through a combination of customer and vendor donations and all profits earned at BI-LO, Harveys and Winn-Dixie grocery stores July 4th, Southeastern Grocers will donate $3,044,091.38 to support the Wounded Warrior Project (WWP) Independence Program (IP), which helps warriors live life fully on their own terms.
Ian McLeod, CEO and president of Southeastern Grocers, said, “I am deeply moved by the outpouring of support this program received from our associates, customers and even from individuals living outside of the communities we serve. This contribution to help support the Independence Program would not be possible without the generosity of our associates who gave their time to work in our stores on Independence Day and our customers and vendor partners who shopped with us and made extra contributions to the fund.”
WWP CEO Steve Nardizzi said, “This alliance with Southeastern Grocers is crucial for Wounded Warrior Project to continue its lifelong mission to honor and empower Wounded Warriors. The overwhelming success of the Independence Day promotion surpassed every expectation we had, and we are profoundly grateful to Southeastern Grocers and each and every shopper who came out in support of those wounded protecting the freedoms we all hold so dear. The generosity Southeastern Grocers demonstrated exemplifies what can be achieved when like-minded charities and corporations join forces.”
The donation funds were raised through contributions made in BI-LO, Harveys and Winn-Dixie stores during checkout, as well as on each organization’s dedicated website. Additionally, every penny in profit earned at Southeastern Grocers’ nearly 790 stores on July 4 was donated. One hundred percent of the funds raised will support WWP’s Independence Program, which provides personalized plans that target each warrior’s needs or interests, allowing them to live as independently as possible. These individualized plans are developed at no cost to the Warrior.
The mission of WWP is to honor and empower Wounded Warriors. WWP’s purpose is to raise awareness and to enlist the public’s aid for the needs of injured service members, to help injured servicemen and women aid and assist each other and to provide unique, direct programs and services to meet their needs. WWP is a national, nonpartisan organization headquartered in Jacksonville, Florida.
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