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The Little Potato Co. Launches ‘Little Chef’ Program

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Last updated on June 14th, 2024 at 10:11 am

The Little Potato Co. is launching a new program to provide tools and tips to make it easier for parents to cook with their kids, sharing new and important skills while having fun together.

The program will include a growing collection of “Little Chef Approved” recipes featuring Creamer potatoes, as well as tips for cooking with kids of various ages at LittlePotatoes.com/LittleChef. The program also will be featured through Facebook, Pinterest and Twitter and will invite parents and kids to share favorite recipes they create together.

Research has shown that food preparation and cooking skills impact both kids’ and teens’ food choices. When kids are exposed to fresh, unprocessed foods and learn to prepare them well, they are more likely to feel comfortable buying and cooking these foods as adults, according to The Little Potato Co.

“Over almost 20 years in business, we’ve noticed that as people learn about our little Creamers and their nutritious goodness as a vegetable, the more likely they are to enjoy cooking with and sharing them. We think it’s important to help kids learn about cooking and delicious, healthy food ingredients early so they grow-up with great eating habits, including our Creamers,” said The Little Potato Co. CEO Angela Santiago, a mother of four.

The program will expand this fall to offer “little chefs” and their families big opportunities to have fun cooking together, discover the colorful varieties of Creamers, share their cooking experience with others and win prizes.

The Little Potato Co. says it also is “working on a few other surprises for fall and winter,” including further refinements to its packaging introduced last fall. The company also says it is working on a few twists and tweaks on its value-added OvenGrill and Microwave Ready kits that bundle Creamers, specialized cooking trays and a variety of savory seasoning packs.

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Shelby Team

The Shelby Report delivers complete grocery news and supermarket insights nationwide through the distribution of five monthly regional print and digital editions. Serving the retail food trade since 1967, The Shelby Report is “Region Wise. Nationwide.”

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