Del Monte Fresh Produce N.A. is hosting its fourth annual “Go Bananas! Halloween Costume Giveaway” in an effort to encourage healthy eating during the Halloween holiday and to promote Del Monte bananas as alternatives to traditional Halloween treats.
The sweepstakes will give 1,000 consumers the chance to win a Del Monte branded banana costume to wear for their Halloween festivities. Del Monte social media fans can enter online at freshhalloween.com. To obtain an additional entry, users can submit a photo of themselves as a banana using the template provided on the website, a new feature for 2015.
“We have seen a tremendous amount of positive feedback from consumers and we are excited to bring the promotion back for another year,” said Dennis Christou, VP-marketing, North America, for Coral Gables, Florida-based Del Monte Fresh Produce. “Consumers love dressing up as bananas and it is a great opportunity to reward our loyal fans while at the same time promoting healthy Halloween treats. We haven’t seen anyone turn down a Del Monte banana costume yet, or the chance to pose in one.”
The promotion is being supported in the U.S. and Canada with secondary banana stickers, point-of-sale material to liven up banana displays for Halloween, in-store life-sized banana photo opportunities, and through Del Monte’s social media platforms. The three-week promotion begins Sept. 9 and runs through Sept. 30, in order to guarantee delivery in time for Halloween.