Last updated on September 14th, 2015 at 04:17 pm
Kings Food Markets of Parsippany, New Jersey, has unveiled its own line of gourmet foods, procuring a selection of domestic, local and international items with what the grocer calls uncompromised quality that shoppers have come to expect from the 25-store chain.
The line will carry everything from household essentials like orange juice, syrup and eggs to organic and specialty products such as signature sauces and olive oils, imported gelato and chef-prepared foods.
Kings is focusing heavily on organic offerings, as officials say shoppers continue to look for them more and more. As the line continues to expand, the focus will shift to more specialty items to round out the offerings. Each product has been carefully selected to meet Kings’ standards, according to the company.
To celebrate this announcement, Kings launched its “Buy Two, Give One” campaign on Sept. 11 across all of its stores. When customers “Buy Two” Kings Own products, the store will “Give One” to a local food pantry to help fight hunger. Additionally, Kings will donate a portion of the proceeds to the food pantry.
Kings also will give away Kings Own Organic Pasta, imported directly from Italy, to the first 175 customers in each store on Sept. 25 in celebration of the launch. Customers will have the opportunity to win a tote filled with Kings Own brand products and a Kings gift card, both in store and via Kings’ Facebook page, from Sept. 25-Oct. 8.
“At Kings, our passion for food drives us to bring shoppers the highest quality, the freshest and the very best ingredients, and now, through our own assortment of products, we’re able to bring our customers the perfect balance of quality and value, tailored for each product, making great food approachable,” said Judy Spires, president and CEO.
