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Ben & Jerry’s ‘Tex-Clusive’ Winning Flavor Unveiled

Ben & Jerry's

Last updated on June 14th, 2024 at 10:09 am

Texans voted and a whopping 79 percent selected as Bourbon Pecan Pie as their first ever, Lone Star State-exclusive Ben & Jerry’s ice cream flavor.

Ben & Jerry’s brought Texans two of their biggest and boldest flavors as part of the ice cream company’s first “Texas Churned” summer tour and asked fans to vote for their favorite—Bar-B-Que Peach with its ancho chili caramel swirl or Bourbon Pecan Pie with shortbread cookie pieces.

“Both are equally delicious and rich in chunks and swirls,” said “flavor guru” and Texas flavor creator Eric Fredette. “But there can only be one winner.”

Ben & Jerry’s sampled the two flavors this summer over a four-city tour, which included Austin, Dallas, San Antonio and Houston. Fans tweeted the truck to stop by, tried the concoctions and cast their vote at benjerry.com/texaschurned. It was a close race at the start between the two custom developed flavors, but in the second half of the tour Bourbon Pecan Pie took the lead and never looked back as it claimed the spot as Texas’ Top Pick.

Why Texas? Ben & Jerry’s ice cream has sold pints and scooped ice cream in Texas for more than 20 years. The ice cream maker partnered with iconic Texan Willie Nelson for the musician’s own Country Peach Cobbler flavor from 2007-2014. Last year Ben & Jerry’s created the two Texas-inspired flavors at a music festival in Irving, Texas, and the response from ice cream fans was amazing, according to the company. Texans spoke, so Ben & Jerry’s answered by bringing back the two Texas-exclusive flavors being featured on this year’s four-month long summer tour.

Bourbon Pecan Pie is available now in pints (MSRP: $4.89) on retailers’ shelves throughout Texas and at Scoop Shops located in Plano, San Antonio, Galveston, McAllen, Webster, DFW Airport, Highland Village, Houston and Sugar Land.

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The Shelby Report delivers complete grocery news and supermarket insights nationwide through the distribution of five monthly regional print and digital editions. Serving the retail food trade since 1967, The Shelby Report is “Region Wise. Nationwide.”

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