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7-Eleven Offers Own-Brand Single-Serve Coffee Pods

More than 50 years after 7-Eleven pioneered on-the-go-coffee in the U.S., the Dallas, Texas-based retailer has launched 7-Eleven-branded coffee for single-serve brewing systems.

Sold exclusively at participating 7-Eleven stores, the single-serve brew cups are available in two package sizes—an eight-pack for $3.99 and a two-pack for 99 cents. The larger packs are available in three of 7-Eleven’s most popular blends—Exclusive Blend, 100% Colombian and seasonal Pumpkin Spice—while the two-pack varieties are Exclusive Blend and Pumpkin Spice. The 50-cents-per-cup cost is below the average single-serve brew cup price of 65 cents; some are as much as $1 each.

7-Eleven’s single-serve coffee are made from the same 100 percent Arabica beans as the coffee available in its stores.

“Brew cups are the ultimate in convenience for home-brewed coffee, and convenience is the core of 7-Eleven,” said Dennis Phelps, VP-Fresh Foods & Proprietary Beverages. “Convenience wasn’t the only goal when we developed our new brew cups. We wanted to make sure we offered the same delicious coffee available in our stores at a great value.”

According to a 2015 survey by the National Coffee Association, one in five adults who drank a cup of coffee at home the previous day made it in a single-serve brewer. Just five years ago, that number was one in 14. Single-serve is driving coffee growth, and anticipated to surpass retail roasted coffee in 2017. Retail sales of brew cups grew from $132 million in 2008 to more than $3.1 billion just five years later, and single-serve remains the fastest-growing segment of the coffee category.

“7-Eleven is the fourth largest coffee retailer in the U.S.,” Phelps added. “And the only one to offer a trial size two-pack of our single-serve brew cups. We want people to try this new at-home version of the fresh-brewed coffee served at our stores.”

For the coffee served in its stores, 7-Eleven is introducing a new “Stay Hot” cup that keeps coffee hot longer but without requiring a sleeve. And while the new cup looks, feels and performs like foam, it is actually plastic and recyclable. Made from polypropylene, the Stay Hot cups launched nationally with a new bright white design and well-known skylines of cities across America. StayHot copy

For a limited time, the extra-large Stay Hot cup will be sold at a “value” price—between the cost of a medium and large cup.

About the author

Lorrie Griffith

Lorrie began covering the supermarket and foodservice industries at Shelby Publishing in 1988, an English major fresh out of the University of Georgia. She began as an editorial assistant/proofreader (and continues to proofread everything, everywhere, in spite of herself). She spent three-plus decades with Shelby in various editorial roles, and after a detour into business development, rejoined Shelby in June 2024. "It's good to be back covering the greatest industry in the world," she says.

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