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Aldi Reformulating Exclusive Brand Food Products

Last updated on June 14th, 2024 at 10:08 am

Discount grocer Aldi has removed certified synthetic colors and partially hydrogenated oils, as well as removed added MSG, from all of its exclusive brand food products.

The announcement is part of the company’s efforts to expand store offerings and address customers’ preferences and needs about particular ingredients in their food. With 90 percent of Aldi products being sold under private labels, the grocery chain says it is able to ensure that customers have a wide selection of options free of these ingredients and available at low prices.

“At Aldi, we are dedicated to the well-being of our customers by providing high-quality groceries at the lowest possible prices and offering foods shoppers can feel good about serving their families,” said Jason Hart, CEO of Aldi. “Our decision to remove these ingredients from all of our exclusive brand foods delivers on our ongoing commitment to meet the evolving preferences of our customers. Since more than 90 percent of the products we sell are under our exclusive brands, eliminating these ingredients will have a real impact on the over 30 million people who shop in our stores.”

Aldi began removing these ingredients in 2014, and customers will begin to see these products in stores this fall, with all reformulated product lines in stores by the end of the year.

Aldi customers can learn about the product reformulation through updated food packaging, the Aldi Fresh catalog, weekly advertisements and through the grocer’s social media channels, including Facebook, Twitter and the Aldi Simply Smarter Living Blog.

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Shelby Team

The Shelby Report delivers complete grocery news and supermarket insights nationwide through the distribution of five monthly regional print and digital editions. Serving the retail food trade since 1967, The Shelby Report is “Region Wise. Nationwide.”

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