Van Holten’s has taken the pickle out of the pouch but left the juice. Pickle-Ice is a 2-oz. freeze pop made with Van Holten’s pickle juice and enhanced with electrolytes. This refresher can be consumed frozen or un-frozen and is a sugar-free alternative to sports drinks, according to Waterloo, Wisconsin-based Van Holten’s.
“Pickle-Ice is real Van Holten’s pickle brine with added electrolytes to quench your thirst,” said Eric Girard, Van Holten’s VP of sales and marketing. “Athletes have praised the electrolyte benefits of pickle juice for years and now it’s easy to get a refreshing boost anytime.”
Your body loses essential minerals, including sodium, potassium, calcium and magnesium during athletic and strenuous activity; Pickle-Ice replenishes these minerals that are lost during strenuous activity, reducing cramps and keeping the body hydrated, balanced and performing at peak levels, Van Holten’s says.
Pickle-Ice will be the first Van Holten’s product to highlight its partnership with the Boys & Girls Club of America and features the charity’s logo on its packaging. Beginning this year, Van Holten’s has committed $190,000 over the next five years to support Boys and Girls Clubs of America.
Van Holten’s Pickle-Ice comes packed in a 48-count counter display case with an SRP of $0.49 per pop or an 8-count peggable bag with an SRP of $2.99. Pickle-Ice needs no refrigeration and will be available to retailers nationwide in November.