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Associated’s Fresh Market Store In Price, Utah, Gets Rebranded


Last updated on June 14th, 2024 at 09:47 am

The Fresh Market in Price, Utah, located at 760 West Price River Drive, will become Lin’s Fresh Market on Wednesday.

The new Lin’s store has been updated with new décor, expanded fresh departments, including a larger produce department, a fresh new butcher block and fish case, updated service deli with new menu options, a new doughnut recipe that’s made fresh daily in store, self-checkout lanes, as well as a Starbucks opening in late January. The new store will combine the best of what both Lin’s and Fresh Market have to offer, including products, services and more, according to Associated Food Stores.

“We changed the name from Fresh Market to Lin’s Fresh Market because our Lin’s brand better fit the needs of the Price community,” said Darin Peirce, district manager for Associated Retail Operations. “Lin’s was first opened by Lin and Reva Orton in 1955 in Cedar City. It’s a Utah brand that is deeply rooted in serving the community. We’re thrilled to introduce the Lin’s brand to Price and know the community will love it, too.”

Lin’s Fresh Market will kick off the grand opening of the new store with a ribbon-cutting ceremony at 1 p.m. featuring Mayor Joe Piccolo. The celebration will continue with a visit from Santa Claus and two of his reindeer from 4-7:30 p.m., where Lin’s glazed doughnuts and hot coco will be served.

Lin’s belongs to Associated Retail Operations, a group of corporate stores owned by Associated Food Stores. The corporate stores operate under five different banners and formats: Macey’s, Fresh Market, Dan’s, Lin’s and Dick’s Markets.

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Shelby Team

The Shelby Report delivers complete grocery news and supermarket insights nationwide through the distribution of five monthly regional print and digital editions. Serving the retail food trade since 1967, The Shelby Report is “Region Wise. Nationwide.”

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