On the Move Corp. (OTM) and Stewart’s All American Corp. have signed an exclusive 12-year agreement that calls for the development of 250 Stewart’s locations exclusive to On the Move convenience stores throughout Florida and Georgia in order to compete with Wawa, RaceTrac and QuikTrip.
“We couldn’t be more excited to bring an iconic brand like Stewart’s, with its rich history, to compete with Wawa, RaceTrac and other convenience store chains. We expect that Stewart’s history and following from the Northeast U.S. will contribute to our rapid expansion plans for the states of Florida and Georgia throughout 2016,” said R. J. Reitano, chairman and CEO of OTM.
OTM’s plans are to include a Stewart’s in as many On the Move convenience stores as possible. Customers will be able to enjoy a full menu of burgers, frankfurters, cheese-steaks, fries, Stewart’s Root Beer and unique flavored ice cream floats, shakes, cones and sundaes, 24/7. Management has identified five locations in the South Florida market to begin the process along with 50 additional acquisition targets throughout the state of Florida.
“I am extremely impressed with the vast knowledge that the principals of On the Move have in the convenience store markets in Florida and Georgia. I am even more excited about the synergies we can put in place to grow Stewart’s and On the Move moving forward in unique ways,” said Jim LaGanke, president of Stewart’s All American Corp. “We have great opportunities in growing the Stewart’s franchise brand in the Northeast and now we have the perfect relationship with On the Move to expand with 250 more locations in the Southeast.”
Added Reitano, “We believe it’s a brand differentiator from Speedway, Dailey’s and stopping at a 7-11. There is no doubt in my mind that Jim and his team at Stewart’s have the expertise to develop something special at On the Move every day. This will also give our customers an alternative to the dominant fast food chains such as Subway, Burger King and McDonalds with a higher quality product competitively priced. We expect that our customers are going to enjoy this delicious menu no matter what time of day or night they visit us.”
In addition to the Stewart’s Express restaurants going in the to-be-developed On the Move convenience stores, On the Move also will develop stand-alone units separate from its convenience stores and bring the menu to malls, airports and universities throughout Florida and Georgia, according to OTM.