Last updated on February 1st, 2016 at 01:50 pm
Rite Aid has installed proximity beacons at each of its more than 4,500 U.S. locations.
Rite Aid has partnered with inMarket, which makes its own Bluetooth beacons for Android and IOS. The data collected by such beacons provides brick-and-mortar retailers with the ability to personalize and target offers and coupons based on individual shoppers. inMarket also has worked with Conde Nast and Gannet to “beaconize” their apps to talk to proximity devices.
“Beacons on their own require apps to listen for them—otherwise they don’t do anything,” said Dave Heinziner, inMarket’s communications director. “Our strategy has been to build out relationships with apps that people already use, rather than try to reinvent the wheel and get people to download something new.”
Through its partnership, Rite Aid will acquire access to inMarket’s more than 42 million monthly active users, in addition to users of the Rite Aid app. By installing these beacons, Rite Aid will be able to connect stores to the Internet of Things, the network of objects that communicate through embedded technology, creating a more united in-store environment.