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Walmart Teams With Suppliers For Campaign To Aid Food Bank In Oklahoma, Others


Last updated on June 14th, 2024 at 09:43 am

Walmart this week launched its “Fight Hunger. Spark Change.” campaign, a nationwide initiative calling on the community to take action in the fight against hunger. The Regional Food Bank of Oklahoma, and other food banks in the Feeding America nationwide network of 200 food banks, stands to benefit from up to $3 million in potential donations, which are based on public participation in the “Fight Hunger. Spark Change.” campaign.

By combining Walmart’s donation with supplier donations through product purchases and customer donations at the register, the campaign has a goal of helping to secure 75 million meals for the Feeding America network. The campaign runs through April 25.

Oklahoma is one of the hungriest states in the nation. With one in six people in Oklahoma struggling with hunger, the “Fight Hunger. Spark Change.” campaign comes at a critical time.

“We appreciate Walmart’s ongoing commitment to fighting hunger and are thrilled that Walmart is asking the community to get involved and make a difference through this campaign,” said Rodney Bivens, executive director of the Regional Food Bank of Oklahoma. “In partnership with the Feeding America network, the ‘Fight Hunger. Spark Change.’ campaign will significantly boost our collective ability to raise awareness about the issue of hunger, allow us to secure more local funds and, ultimately, provide food to more people in need in our state. We hope Oklahomans will take action and join us in fighting hunger by participating in the campaign.”

To raise awareness and help provide meals to those in need, Walmart and five of its national suppliers—Campbell Soup Co., General Mills, Kellogg Co,, Kraft Heinz Co. and PepsiCo—are calling on the community to take action in store and online to generate support for the Feeding America network.

“This campaign is a great example of our long-standing commitment to hunger relief and dedication to ensuring every family has access to affordable, nutritious and sustainably grown food,” said Kathleen McLaughlin, president of the Walmart Foundation and chief sustainability officer for the Bentonville, Arkansas-based retailer. “Successful partnerships are the key to making a positive impact on the issue of hunger in the U.S. and we’re proud to once again be working with Feeding America, the nation’s leading organization dedicated to fighting hunger, and food banks across the country, like the Regional Food Bank of Oklahoma. Together with Feeding America, its member food banks and our suppliers and customers, we can make a real difference for those currently struggling with hunger.”

There are three ways to “Fight Hunger. Spark Change” in Oklahoma:

1. Buy participating products: Purchase participating products in Walmart stores to help provide meals to feed local families who struggle with hunger. For every participating product purchased at Walmart through April 25, the manufacturer will donate 9 cents to the Regional Food Bank through Feeding America—enough to secure one meal on behalf of local food banks—up to each manufacturer’s maximum donation, which is provided on the participating packages. See package or Walmart.com/FightHunger for details.

2. Online acts of support: Generate donations for the Regional Food Bank by using #FightHunger on Twitter, Facebook and Instagram; sharing and liking campaign posts on Facebook; showing support at Walmart.com/fighthunger; and using campaign Snapchat filters in select stores. For the first time, Twitter has developed a custom emoji for the “Fight Hunger. Spark Change.” campaign. When users Tweet using the hashtag #FightHunger, the custom emoji will appear after the hashtag. For each online act of support, Walmart will donate an amount to help secure 10 meals (an equivalent of 90 cents) on behalf of Feeding America member food banks, up to $1.5 million.

To kick off the campaign, Walmart will make an initial donation of $1.5 million to Feeding America with the goal of reaching a total donation of $3 million based on the public’s social engagement.

3. Donate at the register: Donate to the Regional Food Bank at the register during checkout.

This is Walmart’s 10th year partnering with Feeding America nationally to fight hunger and the 3rd annual “Fight Hunger. Spark Change.” campaign. Last year, the Regional Food Bank received $114,701 from Walmart’s campaign to fight hunger.

About the author

Shelby Team

The Shelby Report delivers complete grocery news and supermarket insights nationwide through the distribution of five monthly regional print and digital editions. Serving the retail food trade since 1967, The Shelby Report is “Region Wise. Nationwide.”

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