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Raley’s Launches New Digital Platform Called E-Cart


Last updated on April 28th, 2016 at 09:51 am

Raley’s Family of Fine Stores has partnered with Unata, an award-winning leader in 1-to-1 omni-commerce solutions, to launch an improved web and mobile e-commerce platform, E-Cart. The new system will replace Raley’s current online order and curbside pickup solutions across all existing e-commerce-enabled locations.

The new e-commerce platform is part of Raley’s commitment to making customers’ lives easier by delivering a personalized shopping experience, according to the West Sacramento, California-based grocer. Raley’s E-Cart allows shoppers, in select locations, to order groceries online and pick up at a local Raley’s, Bel Air Market or Nob Hill Foods. With the partnership, Raley’s is launching both a new e-commerce website and an improved mobile application. The launch features an enhanced user interface that allows customers to move seamlessly between a mobile device and a desktop computer.

“The way Raley’s delivers groceries is evolving. Our new revamp of E-Cart will better serve our customers by providing a personalized online shopping experience,” said Kevin Curry, SVP of sales and merchandising at Raley’s. “Unata has been invaluable in helping Raley’s build this new online experience that will elevate our customer service.”

Added Brandon Carlos, senior director of client services at Unata, “Through a solid partnership and collaboration with the Raley’s team, we have been able to build a state-of-the-art e-commerce mobile application that delivers a 1-to-1 personalized experience for both Raley’s and their customers—the first of its kind for Unata. We’re excited to be going to market in partnership with Raley’s as they have a history of leading the charge in the e-commerce space. With Unata’s personalization engine at the core of this product, I believe we’re introducing something that Raley’s customers are really going to enjoy.”

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