Last updated on June 7th, 2016 at 10:58 am
For the first time in more than 15 years, General Mills is introducing an all-new cereal brand—Tiny Toast—that arrives on store shelves across America this week.
Available in strawberry and blueberry flavors, whole grain is the first ingredient in Tiny Toast, which also has no artificial flavors or colors from artificial sources and no high fructose corn syrup.
“Consumers’ tastes continue to evolve, but they remain steadfast in their search for options with wholesome, pantry-friendly ingredients. This inspired our development process, and we went where few brands in the cereal category have gone before, using real fruit,” said Alan Cunningham, senior marketing manager at General Mills.
Based on consumer demand, General Mills recently announced it will be removing artificial flavors and colors from artificial sources from its cereals. Today, more than 80 percent of General Mills cereals, like Trix and Reese’s Puffs, are available with no artificial flavors and colors from artificial sources.
General Mills says it has focused in recent years on developing new flavors of its existing cereals and bringing other products to market through licensing or partnerships.
The campaign supporting the product launch includes digital video, social media and in-store advertising; tinytoastcereal.com.