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New Line Of Baby Products Hitting Aldi Shelves

Little Journey, Aldi

Last updated on August 11th, 2016 at 03:59 pm

Aldi is rolling out Little Journey, the grocer’s first full line of baby products that will hit store shelves nationwide next week. The new line features baby changing and feeding essentials, including organic puree pouches in a dozen varieties at prices that Aldi says will save parents up to 50 percent on their grocery bills. In honor of Little Journey supporting parents and little ones alike, Aldi says it has pledged more than $350,000 in the form of funds and baby changing essentials to the March of Dimes’ Give them tomorrow Campaign and Feeding America.

“With the introduction of Little Journey, we’re thrilled to now provide parents with an easier, more affordable way to shop for quality baby essentials,” said Liz Ruggles, director of marketing at Aldi, and a mom. “Additionally, through our work with March of Dimes and Feeding America, we’re excited to be able to give back to our communities and further support parents and babies around the country.”

The Little Journey line includes diapers, snacks and wipes.

• Changes: Little Journey’s changing essentials have children and parents covered with gentle cleansing wipes, diapers in six sizes and training pants for on-the-go toddlers.

• Feedings: Little Journey’s range of powder formulas features four infant formulas, including sensitive and soy-based, as well as one toddler formula.

• Snacking: The line’s infant-to-toddler snacks are easy for little ones to chew and just the right size for little fingers to manage. Products are clearly labeled and include organic puree pouches, baked whole grain corn snacks, Yogurt Bites and more.

Aldi will kick off a multifaceted marketing campaign featuring TV spots, radio commercials, online banner ads and a mobile marketing tour. Through November, Little Journey will hit the road with the Little Journey Little Ones Rest Stop, a mobile “pop-up” changing and feeding station. The roaming rest stop will visit festivals, celebrations and events across the country to hand out product samples and provide a safe, clean place for event-going parents to change and feed little ones.

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NRC Center
Houston, Texas
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