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Idahoan Foods, Herdez Brand Introduce Instant Refried Beans In Packets


Last updated on June 14th, 2024 at 09:32 am

Idahoan Foods and the makers of the Herdez Brand, the No. 1 salsa brand in Mexico, have entered into a licensing agreement to introduce a lineup of refried beans under the Herdez Brand. The line will be manufactured by Idahoan.

“Idahoan prides itself on offering convenient solutions to quality food products, while the Herdez Brand is a world-class leader in authentic Mexican food,” said Ryan Ellis, director of retail marketing for Idahoan. “This agreement brings forth strengths of both brands.”

Herdez Instant Refried Beans were created to offer authentic taste and texture but only require five minutes of preparation. The homemade texture and flavor comes from the real pinto beans in every bag, according to the companies.

The four varieties—Herdez Traditional Instant Refried Beans, Herdez Jalapeño Instant Refried Beans, Herdez Chorizo Instant Refried Beans and Herdez Queso Instant Refried Beans—come in 5.4-5.8-oz. packets and make 4.5 prepared servings. They can be found at food retailers in select markets.

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