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Whole Foods Taps Former Walmart, Starbucks Execs For Global VP Roles

Sonya Gafsi Oblisk, Martin Tracey and Brooke Buchanan
Sonya Gafsi Oblisk, Martin Tracey and Brooke Buchanan

Last updated on June 14th, 2024 at 09:32 am

Whole Foods Market is welcoming three new global VPs: Sonya Gafsi Oblisk, global VP of marketing; Martin Tracey, global VP of team member services; and Brooke Buchanan, global VP of communications.

“We are thrilled to welcome Sonya, Martin and Brooke to our senior leadership team,” said Walter Robb, co-CEO of Whole Foods Market. “They are accomplished leaders who bring deep retail and consumer experience, valuable perspective on both internal and external communications strategy and will play an integral role in supporting the company’s culture of innovation and team member empowerment as we continue to grow and evolve.”

As global VP of marketing, Oblisk will lead the company’s marketing, advertising and brand development efforts, including digital, brand marketing and customer relationship strategies. Oblisk brings more than 15 years of experience in retail, consumer products and affinity marketing, including an eight-year tenure at Walmart where she most recently served as VP of marketing for Sam’s Club.

As global VP of team member services (HR), Tracey will have strategic responsibilities for the end-to-end team member experience, including recruitment, compensation and benefits, talent analytics, learning and development and payroll operations for more than 87,000 team members. In his most recent role at Starbucks, Tracey was responsible for leadership development, talent analytics and organizational development as chief talent officer and VP of people development.

As global VP of communications, Buchanan will lead Whole Foods Market’s public relations, internal communications and government affairs efforts. Buchanan has previously served as VP of communications for Theranos, VP of public relations for Williams-Sonoma and held multiple senior positions at Walmart. Prior to her corporate experience, she spent more than eight years in political and government communications.

All three VPs are based at the grocery chain’s headquarters in Austin, Texas.

About the author

Shelby Team

The Shelby Report delivers complete grocery news and supermarket insights nationwide through the distribution of five monthly regional print and digital editions. Serving the retail food trade since 1967, The Shelby Report is “Region Wise. Nationwide.”

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