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Southeastern Grocers Launches New Pet Food Brand: Whiskers & Tails


Last updated on June 14th, 2024 at 09:30 am

Southeastern Grocers, parent company of Bi-Lo, Harveys and Winn-Dixie stores, has launched its pet food brand, Whiskers & Tails. The line includes a variety of wet and dry dog food, as well as treats and biscuits that are packed with high-quality protein and nutritionally balanced with vitamins and minerals—all at a great value, according to the Jacksonville, Florida-based company.

The Whiskers & Tails product line includes a variety of flavors and formulas. Whiskers & Tails dry food and treats have been taste tested and pet approved against national brands, with four out of five dogs preferring Whiskers & Tails Bacon Strips Dog Treats to the national brand, according to Southeastern Grocers.

Scott Morris, EVP of merchandising for Southeastern Grocers, said, “Pets are more than just animals to our customers; they are cherished family members, which is why Southeastern Grocers is committed to using the highest-quality ingredients in our new pet food product line. The Whiskers & Tails brand will encompass delicious and nutritious products and flavors that pets will love at a value our customers can depend on.”

The new Whiskers & Tails pet food line includes: six varieties of dry dog food, 18 varieties of wet dog food, five varieties of dog treats and biscuits, 16 varieties of dog rawhides, four varieties of dry cat food, 26 varieties of wet cat food and five varieties of cat litter.

Customers can now purchase Whiskers & Tails dog food, treats and biscuits at all Bi-Lo, Harveys and Winn-Dixie stores, and will find cat food and treat varieties starting in November.

Company brings home first-place award for its Prestige French Vanilla ice cream

In other company news, Southeastern Grocers took first place for its internationally recognized Prestige French Vanilla ice cream flavor. The company accepted the award from the Wisconsin Dairy Products Association during the 2016 World Dairy Expo Championship Dairy Product Contest Awards Ceremony in Madison, Wisconsin, on Oct. 4. This marks the second consecutive year Southeastern Grocers has won the first-place award, with Prestige Coconut Almond Fudge taking home the top prize in 2015.new-seg-ice-cream

Southeastern Grocers’ consumer insights show that quality ingredients and value are of utmost importance to customers when making their ice cream purchases. Prestige French Vanilla ice cream delivers indulgent, rich flavor inspired by classic French custard, prepared with 12 percent butterfat to create a smooth, creamy texture.

Morris said, “It is an honor to receive a first-place award for our Prestige French Vanilla ice cream, a true testament to Prestige being a premium brand ice cream. We know our customers are true fans of Prestige French Vanilla ice cream, which is why we work hard to provide them with exceptional, quality ice cream using the finest ingredients for those indulgent moments.”

Southeastern Grocers offers more than 20 traditional and innovative Prestige ice cream flavor combinations. Prestige is made with 100 percent fresh milk and cream with no high fructose corn syrup, no artificial flavors and no artificial colors.

About the author

Shelby Team

The Shelby Report delivers complete grocery news and supermarket insights nationwide through the distribution of five monthly regional print and digital editions. Serving the retail food trade since 1967, The Shelby Report is “Region Wise. Nationwide.”

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