Last updated on October 20th, 2016 at 09:12 am
Fiesta Mart is continuing on its path to reinvigoration with five Dallas/Fort Worth stores celebrating grand reopenings this month. The first Minyard store to officially transition to Fiesta opened last week at Lake June Road in Dallas; two additional, previously acquired Minyard stores and two remodeled Fiesta stores also will host grand reopenings this month. The newly remodeled Fiesta store on Pioneer Parkway in Arlington and the former Minyard on Shady Grove in Irving will both host celebrations today, Oct. 19.
“The grand reopenings are part of a long-term reinvigoration of Fiesta and our commitment to provide uncompromised freshness, great value and unsurpassed variety every day,” CEO Michael Byars said. “Since we acquired the Minyard stores, we have been meticulously working to bring Fiesta to life in these locations. We’ve evaluated every item to ensure we meet the needs of local customers, and we have brought more variety that did not previously exist in some locations, such as fresh seafood and our vast assortment of international grocery offerings.”
The first 200 customers at each store’s celebration will receive a $10 Fiesta gift card. Festivities will continue with free prize giveaways during the weekend. The full October schedule is:
Oct. 19: 1300 E. Pioneer Parkway, Arlington; and 2200 W. Shady Grove, Irving (former Minyard store).
Oct. 26: 275 NE 28th Street, Fort Worth; and 3230 MLK Boulevard, Dallas (former Minyard store).
“Two years ago, we kicked off a process to grow the Fiesta brand by improving standards and investing in our stores so that we can better serve our communities,” Byars said. “This effort started with talking with our customers. Everything we have done and will continue to do is because of their feedback. We want our customers to know that this Fiesta is your Fiesta—it’s your store, and we know you’ll love it as much as we do.”
Ongoing transitions of former Minyard stores will be occurring weekly through January.