Northeast

Target’s First Midtown Manhattan Store Coming To Herald Square

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ther features Target plans to open a 43,000-s.f. small-format store in Manhattan’s Herald Square, located just west of the 34th Street and Broadway intersection, one block from Penn Station. Target has signed a lease for the Herald Square unit with Empire State Realty Trust (ESRT).

Projected to open in October, the Herald Square store will be one of 30 stores that Target plans to open this year, and will be the company’s third location in Manhattan, joining the Harlem and Tribeca stores. Additionally, Target previously announced plans to open small-format stores in Manhattan, including sites in the East Village (projected to open in summer 2018) and Hell’s Kitchen (2019).

Target is looking to expand its small-format stores in dense urban neighborhoods, with New York being a priority market for growth. Target says its flexible store design allows for stores in smaller locations with assortments that are tailored to meet the needs of local guests.

The two-level Herald Square store will have two entrances, one off 34th Street and the other off 33rd Street.

The 34th Street entrance will usher the shopper into apparel and accessories, and convenient grab-and-go food and beverage items will greet shoppers at the 33rd Street entrance. An open-market grocery department, including a robust fresh assortment, will be available in the store’s lower level.

The store will feature modern décor elements, including concrete floors, wood plank walls and ceilings, pendant and LED lighting and elevated merchandise assortment displays.

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Other features of the store include:

• Convenient self-checkout lanes on the store’s first level.

• Apparel for the whole family.

• Stationery and home items for “refreshing” small living spaces.

• Health, personal care and beauty products.

• A CVS Pharmacy and Order Pickup service, which gives customers the ability to buy online and pick up in store. Orders can be ready within one hour for pickup or shoppers can have online orders shipped to, and held at, the store, according to the retailer.

“The addition of the Herald Square store location is exciting for Target as we expand our footprint with small-format stores in Manhattan,” said Mark Schindele, SVP of properties. “Not only will we be able to serve the thousands of working professionals that travel through Herald Square each day, but we’ll have the opportunity to showcase Target’s exclusive brands and compelling offers for the many tourists from around the world who shop in this vibrant neighborhood in Manhattan.”

Added Thomas P. Durels, EVP and director of leasing and operations for ESRT, “Target’s new 34th Street location concludes ESRT’s plans for the successful redevelopment of storage space, office and retail into 90,000 s.f. of retail. Target joins Sephora and Foot Locker at the best location on the 34th Street retail corridor, which spans from the Empire State Building to 7th Avenue. We are delighted to partner with Target and deliver once again to ESRT shareholders the bottom line results of our embedded growth.”

About the author

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Kristen Cloud

A former newspaper editor and publisher, she once enjoyed leisurely perusing the grocery store aisles but, since having a baby in 2016, she is now an enthusiastic click-and-collect shopper.

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