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Vowell’s Market Place Launches ‘Shop, Drop & Roll’ Online Shopping Service


Mississippi’s Vowell’s Market Place is adding online shopping at its stores in Forest, Byram and Starkville. The service, named “Shop, Drop & Roll Powered by Rosie” will allow customers to shop online (excluding alcohol and tobacco products) in the stores and have those items available for pickup within three hours. The service launches April 5.

“Shop, Drop & Roll allows our customers to have more freedom to do the things they want, as opposed to spending all of their time handling the next ‘must-do’ on their list. Many people in our communities seek the benefits of having our experienced personal shoppers take advantage of the budget-saving prices and greatly simplify the meal preparation process,” said Todd Vowell, president of the 21-store grocery chain that also has stores in Alabama.

“We chose to work with Rosie for e-commerce after looking at several vendors. As we evaluated each phase of the online process and thought about our guests, Rosie continued to rise to the top of the stack as the vendor that would allow our company to most effectively and most conveniently serve our customer,” he added. “Rosie’s ability to provide mobile and desktop e-commerce software, back-end retailer tools for handling data and orders, delivery logistics, SNAP/EBT payment options and data analytics made them the only choice for our business.

“Our company was founded in 1945 with the primary goal of serving our communities. In this time of compressed schedules and dual-income families, we feel many people are looking for ways to save time. Rosie will help us serve our communities.”

Rosie, an online grocery shopping platform for mobile and web, says it is the ideal partner for independent grocers to launch online shopping. The company reports that its easy start-up process, low start-up expenses, integrated marketing support and comprehensive customer service, combined with the software’s interoperability and integration with grocers’ other technology, enable grocers to be first to market with online shopping.

“Vowell’s has crafted a unique online shopping experience for their guests that is personalized to the individual preferences of each shopper. Rosie approached the design, planning and implementation of Vowell’s e-commerce program with the same enthusiasm and delight that characterize our products,” said Rosie CEO Nick Nickitas. “Vowell’s and Rosie are enabling fast, easy access to fresh, local foods, which strengthens customer loyalty and improves food access/security. We have been extremely fortunate to be able to work closely with the Vowell’s team to help introduce online grocery shopping in the greater Jackson, Mississippi, area.”

Shoppers can take advantage of the service at Vowell’s in four steps:

1. Visit and click on “Shop, Drop & Roll” to create a free account.

2. Select desired groceries and leave special instructions for appropriate product substitutions (in the event of an out-of-stock) or produce quality (like green or extra ripe bananas).

3. Pay online and choose a pickup time between 11 a.m. and 7 p.m. Monday-Saturday.

4. Stop at the store, park in one of the designated reserved parking spaces, call the posted phone number and the personal shoppers will bring the order to the car. The pickup fee is $4.95 per order with a $10 minimum order size.

About the author

Kristen Cloud

A former newspaper editor and publisher who has handled digital duties for The Shelby Report since 2011. She once enjoyed leisurely perusing the grocery store aisles but, since having a baby in 2016, is now an enthusiastic click-and-collect shopper.

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