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FMI Report: Grocers Investing In Customers’ Health & Wellness

FMI Health & Wellness

Eighty-one percent of the food retailers that responded to a new Food Marketing Institute (FMI) survey currently view supermarket health and wellness programs as a significant business growth opportunity in the years ahead.

That figure is up from 70 percent in 2014.

The new report, “FMI Retailer Contributions to Health & Wellness 2017,” demonstrates the investment food retailers are making on behalf of their customers, communities and employees.

Other key findings from the survey include:

  • 72 percent of respondents also view health and wellness as a significant growth opportunity for their own store brand.
  • 89 percent of food retailer respondents have established health and wellness programs for customers, employees or both, and 96 percent are committed to expanding programs in their stores.
  • In 2014, FMI became aware of two primary leadership teams responsible for operationalized health and wellness initiatives: pharmacy (59 percent) and nutrition (50 percent) leadership teams. Seventy-one percent of these experts are leading the decision process on how programs are established and operationalized.
  • In more than 50 percent of stores, product sampling, healthy recipes and good-for-you-products (each at 86 percent) were ranked highest. Smartphone apps and text programs for creating grocery lists was second at 68 percent.

Featured Photos

Featured Photo Grocer’s Supply Show, July 31- August 1
NRC Center
Houston, Texas
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