Home » Price Rite Names New President, Rolls Out New Look

Price Rite Names New President, Rolls Out New Look

Jim Dorey Price Rite
Jim Dorey

Last updated on June 13th, 2024 at 04:49 pm

Price Rite Marketplace, a registered trademark of Wakefern Food Corp., has named Jim Dorey company president. Dorey replaces Neil Duffy, who retired from Price Rite in October.

Price Rite also announced the official rebranding of its Secane, Pennsylvania, store to Price Rite Marketplace, unveiling a “fresh and modern new look” along with plans to roll out the concept at all of its 65 grocery stores in nine states over the next year.

Dorey will lead the comprehensive rebrand over the next year by introducing new store décor, signage and private-label products in Price Rite Marketplace stores.

Dorey also will head up all aspects of the business, including sales, merchandising, marketing, retail operations, human resources and corporate administration.

He began his career at Wakefern in 2004 as manager of real estate, quickly progressing through the organization and holding several management positions in procurement, where he supported both the frozen foods and dairy divisions. He joined the Price Rite team in 2009, serving most recently as EVP, a role in which he worked closely with Duffy as he prepared for the transition to company president.

“Jim has consistently demonstrated the leadership traits and vision to position Price Rite Marketplace for success even in the face of major market changes, competitive challenges and a changing business landscape,” said Joe Sheridan, president and COO of Wakefern. “It’s an exciting time for Price Rite as we refresh our stores with new décor and private-label products, and Jim will help lead the company in this next step forward.”

New look debuts at Secane store     

Visitors to the Price Rite Marketplace in Secane will find a “brighter, revitalized space” featuring new in-store signage and additions like the “Sweet Spot” dessert case. The Secane store is the first Price Rite to make the transition inside and out, with an updated logo and a “cleaner, more modern” backdrop design of whitewashed wood throughout the store.

“We are pleased to officially announce the rebranding of our stores to Price Rite Marketplace with the unveiling of this fresh and fun concept at our Secane store,” said Dorey. “Our company was built on the philosophy that customers should not have to sacrifice quality to save on price, and we look forward to continuing that promise and staying true to our core values with the Price Rite Marketplace experience, the next step forward for our company.”

Visitors to the Secane store will find new Wholesome Pantry private-label products, organic foods, certified angus beef and Perdue’s No Antibiotics Ever Chicken. Price Rite Marketplace offers an expanded produce department with fresh fruits and vegetables along with a selection of baked goods, seafood, dairy and frozen food. Packaged meats include organic and natural items, grass-fed offerings, Grade A poultry, USDA choice cuts and certified angus beef products. Price Rite Marketplace also carries an assortment of organic and natural items, including the new Wholesome Pantry line of organic and clean-ingredient products.

Price Rite Marketplace also features green technologies, including glass doors on dairy cases and energy-efficient lighting and refrigeration throughout the entire store.

Price Rite Marketplace is a retailer-owned cooperative based in Keasbey, New Jersey, and the largest supermarket cooperative in the U.S. 

Price Rite opened its first store in West Springfield, Massachusetts, in 1995, and it currently employs more than 4,000 people in Connecticut, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Maryland and Virginia.

Keep reading:

Wakefern Announces $16.3B In Sales; Price Rite President Retiring

Wakefern, AWG Named Among Top-Earning Cooperatives

Chobani’s Brand Evolution Focuses On Wellness Message


About the author

Shelby Team

The Shelby Report delivers complete grocery news and supermarket insights nationwide through the distribution of five monthly regional print and digital editions. Serving the retail food trade since 1967, The Shelby Report is “Region Wise. Nationwide.”

Featured Photos

Featured Photo IDDBA Annual Convention
George R. Brown Convention Center
Houston, TX