Online grocer Peapod is launching its first text-to-order grocery application. With the Chat-to-Cart platform from StorePower, shoppers can use their phones’ text feature to type, speak and even use popular emoji icons to build and update their Peapod carts.
“At Peapod, we have always been committed to being the ultimate convenience for our customers,” said Cat De Merode, Peapod’s VP of product. “The Chat-to-Cart platform was designed for the busy shopper that relies on their mobile device whether at home or on-the-go. Now, instead of texting a family member to pick up an extra gallon of milk, you can text Peapod and let us do the work. The texting functionality complements the Peapod mobile app and desktop website for one seamless ordering process.”
The list also can be shared across multiple family members and synched up with voice-activated assistants for voice-to-text conversion. Chat-to-Cart follows a string of recent innovations launched by Peapod that the company says are geared toward the connected shopper, including its mobile app and voice-activated Alexa skill.
Peapod worked with StorePower, a creator of online shopping tools, to implement its patented Chat-to-Cart platform.
“This is an exciting example of a proven retailer leveraging the newest technology to help their customers shop faster and smarter,” said Richard Demb, co-founder of StorePower. “There is a heritage of innovation at Peapod, and we’re proud to work with them to continue that legacy. The Peapod team has proven their commitment to early adopters of customer-led innovations.”
There’s no cost to use this service and Peapod customers can begin using Chat-to-Cart by clicking this link or texting 1-833-TXT-PPOD. Customers will receive a welcome text and can then utilize text ordering at any time by following these instructions:
- Enter products (name or related emoji) via texting application
- Type “Options” to share the list and add contributors (other family members, roommates, etc.)
- Click on the link at any time to edit and check out
- Once the number is saved in contacts, list updates can be made via Siri and Google Assistant.
- Type or say “Text Peapod” in the texting app at any time
- Type or say “Reorder” to edit the last order
Peapod, an Ahold USA company, is an online grocer with more than 40 million orders delivered to date. It offers delivery to both homes and businesses, and offers more than 200 pick-up locations. Peapod is available in 24 metro markets across New York, New Jersey, Connecticut, Rhode Island, Massachusetts, New Hampshire, Illinois, Wisconsin, Indiana, Pennsylvania, Maryland, D.C. and Virginia.