Home » Wisconsin Milk Marketing Board Renamed Dairy Farmers Of Wisconsin
Association News Category News Dairy Home Page Latest News Midwest

Wisconsin Milk Marketing Board Renamed Dairy Farmers Of Wisconsin

Dairy Farmers of America logo

The Wisconsin Milk Marketing Board has a new name: Dairy Farmers of Wisconsin (DFW). According to the organization, this initiative represents a new strategic mission, vision and identity more firmly aligning the efforts of Wisconsin’s dairy farmers to expand growth opportunities domestically and around the world.

“As the marketing and promotion arm for Wisconsin’s dairy farmers, this new identity puts the dairy farmers squarely at the center of what we do and provides a much stronger platform to share the Wisconsin dairy story,” said Dairy Farmers of Wisconsin CEO Chad Vincent. “Our organization exists to be tireless advocates for our dairy farmers, to help these family businesses thrive because they, and the fruits of their labor, are the heartbeat of the industry and our state.”

“The dairy industry is facing several challenges, including globalization of our markets, increased regulation and ongoing low prices for milk,” said Jeff Strassburg, chair of the board of directors and a fifth-generation Wisconsin dairy farmer. “This change will put Wisconsin dairy farmers in a better position to help us grow and stay focused on the future.”       

The Dairy Farmers of Wisconsin builds awareness of Wisconsin-produced dairy products by creating national publicity, managing digital advertising, and driving sales, distribution and trial through retail and foodservice promotions. It also supports in-school education about the benefits of dairy and provides funding for the UW Center for Dairy Research.

As an economic engine of the state, the dairy industry contributes $43.4 billion annually to Wisconsin’s economy, generates tens of thousands of jobs and supports a variety of allied industries—as well as communities—throughout the state. Ninety percent of the milk in Wisconsin goes into making cheese, and 90 percent of that cheese is sold outside state lines, generating statewide income across multiple economic sectors. Through the partnership between farmers and dairy processors, the state has seen Wisconsin specialty cheese sales outpace the cheese category overall and per capita consumption of cheese more than double since 1983.

Funded by Wisconsin dairy farmers, DFW is a nonprofit organization that focuses on marketing and promoting Wisconsin’s dairy products.


Keep reading:

National Milk Producers Federation Lauds Spending Bill For Dairy Pride Act Language

Potatoes USA To Kick Off Athletic Performance Campaign This Summer

NGA Honors Rep. McMorris Rodgers With Spirit Of America Award

How Can Technology Help Independent Grocers In A Global Pandemic?

With a tremendous uptick in technology solutions in the industry, LOC Software discusses the technology trends and product innovations heading for the future in independent grocery.

Learn More

Learn how grocers of all sizes can engage Gen Z – the 67 million young people born between 1997 and 2012. Gen Z’s are the most racially and ethnically diverse of any generation.

They are the future of your business – your customers, your staff, and the influencers who will impact the buying preferences of your customers and the values of your staff.

Watch Now

Featured Photos

Featured Photo Illuminator Torch Awards, April 5
Anaheim Hilton
Anaheim, California
Share via
Copy link
Powered by Social Snap