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Survey: Americans Plan To Increase Plant-Based Intake In The New Year

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As Americans look to improve their overall health and wellness in the New Year, YouGov, a global public opinion and data company, conducted a survey for Kite Hill that uncovered consumers’ health goals in the New Year and their perceptions of plant-based products.

The survey of more than 1,200 U.S. adults suggests that improved health and wellness is a concern for many consumers, with 40 percent feeling motivated to make a diet or lifestyle change after the holidays’ overindulging. The pursuit of wellness was a clear indicator of consumer mindset, with the survey revealing that roughly a third (34 percent) of Americans would consider incorporating plant-based foods into their diet as a viable option for achieving their New Year’s health goals. This was a shift in perception regarding plant-based products, which used to be considered a very niche diet.

Americans have an increased awareness of what they consume, which has given rise to a deeper interest in learning how eating plant-based options can positively impact their health. It’s no surprise that consumers are looking for ways to improve their overall health in the New Year; what is so interesting with this survey is that more Americans are open to looking at plant-based options, and specifically, almond milk-based products as the source to fill this need.

Additional survey findings include:

  • 80 percent of Americans indicated that flavor is an important factor in their decision as to whether to try plant-based foods;
  • 51 percent of Americans indicated they were interested in trying a product made from almond milk, revealing further shifting behaviors; and
  • More than 44 percent of Americans said they found specifically the concept of yogurt or cream cheese made from almond milk appealing.

There is no shortage of innovative brands in the market that offer options to dairy milk-and/or-meat-based products. While there are many paths to improving one’s overall health in 2019, Americans are looking squarely at plant-based products to help accelerate their wellness journey.

About the author

Treva Bennett

Senior Content Creator

After 32 years in the newspaper industry, she is enjoying her new career exploring the world of groceries at The Shelby Report.

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