Alliance Retail Group is working with supermarket technology company RSA America to develop a loyalty platform for customers.
RSA will provide a loyalty platform that promotes profit opportunities, customer engagement and real-time analytics.
“This strategic partnership will benefit members and vendors alike because RSA has helped customers grow sales through their platform. We have seen very positive results,” said Joe Wolf, CEO of ARG.
“ARG member stores will be able to offer more savings to their shoppers and will benefit from lower cost of goods nationwide. With RSA and ARG working together, our clients can rest easy knowing they have the best deals and the best technology which will allow them to focus on doing what they do best: selling groceries,” said Ravi Achanta, CEO and co-founder of RSA America.
Alliance Retail Group is headquartered in Nashville, Tennessee, and is the largest self-negotiating ad group in the country, with 960 stores in 27 states. In addition to negotiating the lowest cost of goods for independent retailers, Alliance provides services including category management, advertising and operation analytics for independents.
ARG was established in January 2004, with 56 stores supplied by Associated Wholesale Grocers (AWG). Alliance was able to provide these retailers with a business model to help them join marketing forces with similar businesses in order to access the lowest possible cost of goods while maintaining the independence needed to compete in their marketplace.
Established in 2014, RSA America provides fully-integrated and customizable mobile loyalty reward and coupon solutions for independent grocers through a state-of-the-art, cloud-based platform. These solutions help clients maximize customer engagement and identify profit opportunities through its loyalty platform and real-time analytics. RSA America empowers and gives independent grocers the tools to compete with big box grocery stores.
RSA is based in Schaumburg, Illinois.