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Ingles, Kimberly-Clark, Former NBA, NFL Stars Plant Trees

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Last updated on June 13th, 2024 at 04:18 pm

Ingles is working with Kimberly-Clark and One Tree Planted for a major sustainability project that will plant as many as 5,000 trees in the local communities served by the grocer this year.

“We are pleased to be involved with this tree planting so close to our headquarters and to one of our first ten stores,” said CFO Ron Freeman. “Ingles has a strong commitment to sustainability, from recycling tons of materials, environmentally friendly products/packaging, and energy-saving fixtures. This tree planting is consistent with that commitment and we look forward to continued expansion of our sustainability efforts.”

“At Kimberly-Clark we care about our people, our communities and the future of our planet. Protecting our forests is just one of the ways we care for the planet and lead the world in essentials for a better life,” said Peggy Murphy, Kimberly-Clark North America sustainability leader. “We are very proud to partner with Ingles and One Tree Planted on this project because it is helping to create a sustainable future for the communities where we work and live.”

Part of the campaign includes former NBA and NFL stars Brad Daugherty and Mark Kelso planting trees at the Ingles store in Black Mountain, North Carolina, and replace trees an elementary school there.

Daugherty, a five-time NBA All-Star, and Kelso, who played on the Buffalo Bills Super Bowl teams, will help plant trees at the Ingles store in Black Mountain. They also are announcing plans to replace decades-old trees at Black Mountain Primary School that were cut down as part of the school’s security plan.

“What a tremendous effort on behalf of Ingles and Kimberly-Clark to give back not only to their communities but also to be environmentally aware planting thousands of trees across the southeast,” said Daugherty, who is from Black Mountain and attended school at Black Mountain Primary. “We’re very thankful, honored and privileged to be here in our community, Black Mountain, to take part in this endeavor.”

“We are so blessed to have great partners in Ingles and Kimberly-Clark that have come together in an effort to strengthen their local communities,” said Mark Kelso, VP of client development for Brand Activation Maximizer, which is responsible for bringing this program to life. “By partnering to plant thousands of trees throughout their geographical footprint, Ingles with Kimberly-Clark’s support is strengthening those communities they call home by strengthening the environment. We are honored to be part of their sustainability efforts.”

When the tree planting project takes place at Black Mountain Primary, each tree planted at the school will represent a classroom so the students can see their trees grow. Each student will also receive fun swag bags from Ingles that will include shovels, garden aprons, seed packets and Kimberly-Clark product that they can take home to help them plant their own sapling in their yard or a summer garden.

Asheville-based Ingles Markets, Incorporated operates 200 supermarkets in six southeastern states. Along with Kimberly-Clark and non-profit One Tree Planted, the company is working with Brand Activation Maximizer on the tree-planting project.

From May 8-28, buy any two Viva Towels 6-pack or Cottonelle Bath Tissue 6-pack or 12-pack and get $1 off, and a tree will be planted in the Ingles community. To kick off the promotion, Ingles and Kimberly-Clark will hold a ceremonial marketing event for media during “Earth Week” on April 23 at 4 p.m. at Ingles located at 550 NC Highway 9 in Black Mountain, North Carolina.

About the author

Shelby Team

The Shelby Report delivers complete grocery news and supermarket insights nationwide through the distribution of five monthly regional print and digital editions. Serving the retail food trade since 1967, The Shelby Report is “Region Wise. Nationwide.”

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