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Rich Products Promotes Executives To Strategic Leadership Roles

Rich Products, Ted Rich
Ted Rich

Rich Products promoted and created new leadership roles for seven senior executives within the food company. The moves are part of the Buffalo, New York-based company’s long-term focus on growth, innovation and organizational excellence.

“These talented individuals have risen through the ranks, collectively bringing a powerhouse of experience, thought leadership and passion to our organization. They’re leading the way as we move with greater speed and agility to meet and exceed the demands of the ever-changing food industry. With a proven track record of success, these dynamic individuals are well positioned to lead Rich’s now and into the future,” said Richard Ferranti, president and COO.

Rich’s created a new executive role for Ted Rich, who will now serve as EVP of organizational excellence. He will build the organization’s strategic capabilities and associate competencies, drive associate and leadership development to strengthen company culture and lead digital workplace advancement efforts. 

“The food industry is moving at lightning speed, with our customers and their consumers driving rapid change,” said Ray Burke, president of Rich’s U.S. Canada region. “From food trends and the rise of e-commerce, to health and authenticity and digital disruption, understanding where the market is moving and how we can better serve our customers is key. The new roles these senior leaders are taking on are reflective of the changes we’re facing, day in and day out.” 

Rich Products logoA 25-year veteran of Rich’s, SVP Nick Stambula takes on leadership for Rich’s key categories including toppings, creams and culinary solutions; pizza; desserts; bakery; and protein; as well as driving the company’s mergers and acquisitions efforts. Under his leadership, teams will focus on category growth, innovation, portfolio management and more.

Serving Rich’s for more than four decades, SVP John Wellenzohn now leads the company’s in-store bakery and deli direct chains division. Under his watch, teams will drive innovation at scale, with a greater emphasis on speed-to-market. 

Jamie McKeon was promoted to SVP of demand creation. In this new role, McKeon is responsible for accelerating Rich’s position as a leading innovator and solutions provider within the food industry, including strategy development, breakthrough innovation, digital customer engagement, analytics and research and insight for Rich’s U.S. and Canada region.

Former VP Jim Motos has been promoted to SVP of Rich’s consumer brands division. Motos oversees both SeaPak and Farm Rich brands, which are sold in retail, club and alternate channels across the U.S.

Former VP of sales Kevin Spratt has been promoted to SVP of Rich’s foodservice division. In his new role, Spratt leads and drives accelerated performance by building optimal go-to market strategies, advanced talent capabilities and execution plans that drive advanced customer performance and satisfaction.

Scott Retelny was promoted to SVP of Rich’s in-store bakery and deli and ingredients divisions. Retelny will lead the organization’s sales and marketing efforts for in-store bakery and deli across Rich’s wholesale distribution and industrial customer channels.

Rich Products Corp. is a family owned food company whose products are used in homes, restaurants and bakeries around the world.

About the author

Kristen Brissette

Kristen lives on Cape Cod and enjoys working in the food industry. She loves attending food shows and meeting others in the field.

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