The SpartanNash Foundation is raising donations to support Special Olympics athletes in eight states.
The companywide fundraising effort will help more than 10,000 athletes compete at the Special Olympics State Summer Games. The fundraising campaign takes place May 1-12.
During the 12-day scan, customers at participating SpartanNash-owned retail stores or fuel centers in Iowa, Michigan, Minnesota, Nebraska, North Dakota, Ohio, South Dakota and Wisconsin will have the opportunity to donate $1, $5 or $10 at any checkout lane.
One hundred percent of donations will benefit local Special Olympics athletes and State Summer Games. SpartanNash contributes funding and encourages associates to volunteer with local Special Olympics affiliates.
During its 35-year partnership with Special Olympics, the SpartanNash Foundation has donated nearly $9.4 million and offered thousands of volunteer hours.
“SpartanNash and the SpartanNash Foundation are deeply committed to supporting Special Olympics throughout the states we serve,” said Meredith Gremel, vice president of corporate affairs and communications and the executive director of the SpartanNash Foundation.“Through our fundraising campaigns, we have developed many strong partnerships with Special Olympics affiliates, and, in partnership with our store guests and associates, we are excited to continue to support them and raise funds for this great cause.
“We also recognize the importance of raising awareness and advancing diversity and inclusion. We do so by hiring a number of Special Olympics athletes and placing a photo of a Special Olympics Healthy Athlete on 125,000 cases of water, so our thousands of store guests learn more about the phenomenal Special Olympics opportunities available year round.”
In conjunction with the retail scan campaign, SpartanNash also selects Special Olympics Healthy Athletes, whose healthy lifestyles and involvement in the Special Olympics embody the organization’s oath: “Let me win. But if I cannot win, let me be brave in the attempt.”
For 2019, SpartanNash is recognizing Healthy Athletes in Michigan and Wisconsin. These athletes will also help promote the Foundation’s retail scan with in-store autograph sessions and they will be featured on the packaging of bottles of Our Family brand water.
The mission of Special Olympics is to provide year-round sports training and athletic competition in a variety of Olympic-type sports for children and adults with intellectual disabilities.