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Champs Chicken Celebrates 20 Years With NASCAR Giveaway

Champs Chicken

Last updated on August 25th, 2022 at 10:33 am

Holts Summit, Missouri-based Champs Chicken is celebrating 20 years in business with a giveaway of tickets to the NASCAR race at Talladega Super Speedway in October.

Shawn and Julie Burcham founded PFSbrands in 1998 and later created the Champs Chicken concept. The first Champs Chicken location opened on April 30, 1999, at Show Me Oil Co. in Auxvasse, Missouri.

The Champs Chicken brand was built around Shawn Burcham and his family’s passion for racing. The original logo featured the Champ mascot in a race car driving suit with a checkered racing flag.

To celebrate its racing heritage, Champs Chicken is giving away four free tickets to the NASCAR race at Talladega Super Speedway on Oct. 13, 2019. From April 30-May 20, entrants may submit their email address once per day by clicking here.

Since opening its first location, Champs Chicken has grown to more than 350 locations across the country primarily inside supermarkets and convenience stores. The Champs Chicken brand recently was named to Entrepreneur Magazine’s Franchise 500 list.

In 1999, PFSbrands had three employees and operated out of a garage in Willard, Missouri. In 2000, Shawn Burcham took a major risk by purchasing 8.35 acres in Holts Summit and building a new 5,000-s.f. office and warehouse facility. Today, PFSbrands has grown to employ more than 140 employee-owners and the company has more than 110,000-s.f. under its roof in Holts Summit.

“We are proud to have established our roots in Missouri and expand across the country over these past 20 years,” CEO and founder Shawn Burcham said. “I remember the excitement and pressure I felt that opening day in Auxvasse, Missouri, and am so pleased with where our team has gone. We owe our success to the strong relationships we’ve established with our wholesale and retailer partners.”

PFSbrands has been named by INC. Magazine as one of the Fastest Growing Privately-Held Companies in the USA for nine consecutive years.

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Featured Photo PLMA Annual Private Label Trade Show
Donald E. Stephens Convention Center
Chicago, Illinois
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