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Arctic Buzz Alcohol-Infused Ice Cream Debuts At NRA Show

Arctic Buzz

Arctic Buzz combines ice cream and alcohol to create a frozen treat.

“I haven’t seen anything like it,” said Sam Marriott, sales executive of national food broker network Lakeland Marketing, one of the first independent sales agencies to represent the company. “The way this product is so rapidly generating interest and even translating into sales is remarkable and it’s because, conceptually and quality-wise, it’s so different.”

Arctic Buzz, in Owings Mills, Maryland, uses a manufacturing process to infuse a full shot of liquor into every serving of the adult-targeted handcrafted ice cream.

The company served nearly 2,000 samples during the National Restaurant Association Show to restaurant and convenience store operators.

“The adult dessert- and drink-making versatility of Arctic Buzz is very attractive to foodservice operators, in particular, because of the demand for constant menu innovation,” says Brett Stram, a sales associate with national food industry distributor, Performance Food Group (PFG), and Arctic Buzz representative. “But the new category potential is exciting as well because retailers can stand out from their competition and build their overall brand value with a one-of-a-kind option like this.”

Arctic Buzz is available in seven flavors—including Chocolate, Vanilla, Raspberry, Cookies & Cream, Birthday Cake, Key Lime Pie and Coconut—all vodka-infused with an ABV of up to 9 percent. Seasonal flavors include Pumpkin Pie, North Pole Nog and Candy Cane Lane.

Arctic Buzz is planning to introduce three new flavors, using different liquors, later this summer. They will include Lemon Tequila, Rum Raisin and Bourbon Pecan.

Arctic Buzz currently is sold in Texas, Michigan, New Jersey and Maryland. The company plans to distribute nationally.

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