The Wonderful Co.’s new produce item, Wonderful Seedless Lemons, will debut this fall.
Los Angeles-based Wonderful Co. owns the exclusive rights to the naturally seedless non-GMO Project Verified lemon variety.
“As the leading grower, shipper, packer and distributor of citrus in North America, Wonderful is uniquely positioned to offer this new and innovative variety of seedless lemons,” said Adam Cooper, SVP of marketing. “As consumers’ appetite for seedless varieties in produce continues to grow, Wonderful Seedless Lemons will disrupt the industry and become a top category driver for branded produce.”
Wonderful became America’s No. 1 mandarin brand, Halos, in less than five years. Lemon category growth and consumer consumption for lemons is second only to mandarins and has nearly doubled in the last five years, with even more room to grow, according to IRI data. According to a third-party study commissioned by The Wonderful Co., 83 percent of lemon buyers state they are likely to purchase a seedless lemon, and 81 percent cite the inconvenience of seeds as a key reason. Ease and efficiency were two of the top benefits of purchasing a seedless lemon stated by lemon buyers who participated in the study.
“We’re encouraged that lemon buyers have expressed their willingness to pay a premium price for seedless lemons,” said Cooper. “This is a game-changer for lemon buyers and will transform how they use and eat lemons in their everyday life. Wonderful has a history of bringing unique and healthy products to market by building trust and brand love with consumers through our $1 billion investment in brand building for Wonderful Pistachios, Wonderful Halos and Pom Wonderful.”
The Wonderful Co. is a privately held $4.6 billion company with 10,000 employees worldwide. This company’s products Wonderful Pistachios; Halos mandarin oranges; Pom Wonderful 100 percent pomegranate brand; Fiji Water; Justin Wine; and Teleflora floral delivery service.