Reasor’s will host its first ever Hatch Chile Fest starting on July 31. This year’s event will expand the highly-sought-after Hatch Chile pepper offering from the produce department into new areas of the store by introducing a wide variety of new, Hatch-themed delicacies and products to a wider range of customers, the grocer says. There also will be drawings for grills during the event period.
Hatch chiles are grown only in one place in the world: Hatch Valley, New Mexico. The intense sunlight and cool nights of the Hatch Valley make it a unique environment to grow the chiles and makes their flavor different from any other. The medium-spicy peppers are typically roasted to produce a smoky enhancement that can be added to all types of recipes.
Each Reasor’s location will bring in a limited quantity of the seasonal peppers from New Mexico during the event and will roast them fresh in-store on designated days.
New Hatch chile-inspired products will be found in nearly every department, including:
- Produce—Hatch chile peppers, Hatch house-made salsa, fajita spice mixes.
- Meat department—Hatch-marinated kabobs, fajita meat, burgers, chicken and bratwurst.
- Deli—Hatch-spiced tortilla chips, rotisserie chicken, mac and cheese, meatloaf, lunchmeat and cheese.
- Bakery—Hatch-spiced cornbread, chile bread and cream cheese danish.
- Floral—Hatch Chile bouquet, novelty pepper plants and mixed foliage hanging baskets.
- Grocery—Frozen Hatch chiles, Hatch red and green chile wines and sauces.
- Bulk—Hatch Green Chile Cashews.
Hatch chile roasts will be held 11 a.m.-6 p.m. on Aug. 3 at Reasor’s stores in Tulsa (Brookside), Broken Arrow (71st and Lynn Lane) and Owasso; and on Aug. 10 at Reasor’s in Claremore, Tulsa (41st and Yale) and Bixby.
This year Reasor’s also will be giving away three disc grills (each valued at $250) on its Facebook page and 17 large barrel grills to customers who use their Reasor’s Rewards card or enter to win online at reasors.com July 31-Aug. 27.
Reasor’s was founded 56 years ago in Tahlequah, Oklahoma, by namesake Larry Reasor. Today, the company has 17 locations and one convenience store in northeastern Oklahoma. In 2007, Reasor’s became employee-owned and now provides jobs for nearly 2,300 people.