Del Monte Fresh Produce N.A. later this summer will roll out its new Better Break convenience line, comprising on-the-go prepared meals based on fresh vegetables.
The dishes will contain 130 calories or fewer per serving. The heat-and-eat, microwave-safe, BPA-free packaging will make the products a contender for a quick snack or small meal solution.
Featuring cauliflower, broccoli, sweet potato, kale and corn and a sauce, Better Break offers both vegetarian and plant-based options with 4g of protein per serving.
“We are so excited to unveil Better Break,” said Dennis Christou, VP of marketing for Del Monte Fresh, a marketer and distributor of fresh and fresh-cut fruit and vegetables based in Coral Gables, Florida. “We know that our consumers—Millennials especially—are looking for tasty, convenient and wholesome options when it comes to lunch and afternoon snacking. Better Break is our solution for everyone who may be too busy to prepare their own plant-forward options, and we look forward to adding them to our Del Monte lineup at our retailers nationwide this summer.”
The new chef-inspired meals are available in varieties such as Spicy Pomodoro, made with kohlrabi linguine and chunky, spicy chipotle pepper tomato sauce; Zesty Green Chile, with kohlrabi, cauliflower, kale, chickpea and bell peppers tossed in a tangy green chile sauce; and Summer Corn, with cauliflower, broccoli, sweet potato, kale and corn sauce with roasted corn and bell pepper. Each 7-oz. single-serve package will have an SRP of $3.99.