Smith Holland has been appointed president of Hallmark‘s Greetings business. The former president and CEO of Crayola, part of Hallmark’s portfolio of businesses that manufactures and sells Crayola brand products worldwide, will begin his new role on Sept. 3.
“Smith is a proven leader with an unquestioned commitment to fostering high-performance cultures to drive business success. I know he will do what it takes to ensure Hallmark Greetings can continue to make a positive difference in the world,” said Mike Perry, president and CEO of the Kansas City, Missouri-based company.
“It is incredibly exciting to be taking on this challenge with Hallmark Greetings. This is a transformative time for the company, and we will be aggressive in finding new ways of meeting our consumers’ needs as part of this foundational part of our business,” said Holland.
Holland was previously president and CEO of Crayola since 2015 where he led strategic initiatives focused on innovation, digital transformation, international expansion, Crayola experience advancement and supply chain and systems execution.
Before joining Crayola, Holland held a variety of leadership positions at Hallmark including president of Hallmark Canada, VP of corporate finance and finance VP of Hallmark Retail. Earlier in his career, he worked as GM of business development at General Electric; and as a mgmt. consultant at McKinsey and Co.
Hallmark Cards was founded more than 100 years ago. Today, the company employs 30,000 people worldwide. The global business sells greeting cards, gift wrap and related products in more than 30 languages with distribution in more than 100 countries.