Founded in 2001 in Steamboat Springs, Colorado, Honey Stinger has established itself as one of the premier sports nutrition brands on the market. With Grovara, the brand will have the opportunity to expand its market reach even further, by connecting with overseas markets.
“There’s a growing international demand for better-for-you snacking, and Grovara is offering Honey Stinger as a category-disrupting snack brand,” said Grovara CEO Peter Groverman.
Partnering with Grovara is just the latest among several major milestones experienced by Honey Stinger this past year, including joining forces with investment company Factory LLC last fall, earning the True Source Honey certification from NSF International, finalizing several major event sponsorships including the TCS New York City Marathon and Marine Corps Marathon, new collegiate partnerships, new product development and more.
“With the resources provided by Grovara, we are in a prime position to continue building on the significant growth we’ve seen these past few years,” said Bill Gamber, owner of Honey Stinger. “We are excited to work with their exceptional team to expand into the global market and share the benefits of Honey Stinger with a bigger audience than ever before.”
As Honey Stinger extends its distribution, its product offering continues to expand alongside, further diversifying the brand’s appeal among top endurance and extreme sports athletes and recreationalists alike. Last year the company launched a new line of Organic Cracker Bars, featuring organic nut butter and honey sandwiched between two multigrain crackers and enrobed in chocolate, adding to its already extensive lineup of Organic Waffles, Organic Energy Chews, Organic Energy Gels, Organic Protein Bars and more.
Founded in 2010, Philadelphia-based Grovara utilizes data and proprietary technology to connect American wellness manufacturers with worldwide retailers.
Honey Stinger makes nutrition products featuring honey and using real, responsibly sourced ingredients. Honey Stinger products can be found at sporting goods retailers, grocers, convenience stores and online at honeystinger.com.