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DairyPure Introduces New Smooth Cottage Cheese


Last updated on March 25th, 2021 at 07:18 pm

El Paso, Texas-based Dean Foods has launched DairyPure Smooth Cottage Cheese, the first smooth cottage cheese available in the U.S. market. The product line, which is currently available at select Walmart stores nationwide.

“This breakthrough way of experiencing cottage cheese was created to expand the overall appeal to those consumers who’ve shied away from trying it in the past,” says Sindhura Polasanapalli, senior director of marketing at Dean Foods.

“We also saw the cottage cheese category in particular has suffered from a lack of innovation, something that younger generations are craving in their food decision making,” she said. “It was the perfect ‘white space’ to take a classic snack, add a twist to make it fun, and create a product that is a first within the market that consumers could truly indulge in.”

DairyPureDairyPure Smooth Cottage Cheese is also available with a raspberry puree on the bottom, and in a S’mores variety that includes graham pieces, fudge chips and marshmallow creme to blend together.

“We saw an opportunity to introduce more snacking innovation and variety for treat occasions,” says Polasanapalli. “With DairyPure Smooth, we’re giving our customers an option that tastes indulgent but is a better-for-you-snack than what’s typically desired during a mid-day sugar craving, or an after dinner sweet.”

Desire for a sweet treat or another favorite flavor is a major driver for snack occasions among U.S. consumers, 70 percent of whom snack two or more times per day, according to Mintel’s “Snacking Motivations and Attitudes – US – January 2019” report. Mintel found that 62 percent of U.S. consumers snack to satisfy a craving or to treat themselves.

Sixty-seven percent of consumers say flavor is a key purchase driver when buying snacks, and more than a quarter (26 percent) also say the same of protein, Mintel found.

“With 15 to 19g of protein and 160-220 calories, these products were designed for the wellness-minded snacker seeking great flavors in a single-serving container, perfect for eating at home or on-the-go,” says Polasanapalli.

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