Middleton, Wisconsin-based California Sun Dry is launching an updated brand identity to communicate the products’ focus on natural flavor, healthy eating and its California roots—where the brand’s tomatoes are naturally grown and dried. This is the company’s first evolution of its branding since its founding in 1991. The new design, label and logo will be unveiled at the 2019 Produce Marketing Association (PMA) Fresh Summit Oct. 18-19.
“The new branding strongly resonates with the values of California Sun Dry,” says Charles Olins, VP of sales and marketing at parent company Saco Foods LLC. “Our intention was to tell the story of our fresh, quality tomatoes and natural California origins.” Olin will be at the PMA Fresh Summit to meet attendees and share information on the company’s product line.
With an entire portfolio of sun-dried tomatoes, sauces, and spreads, the company’s updated identity and packaging are aimed to catch the consumers’ attention in the produce aisle and showcase its natural production and California origin.
The new packaging will roll out on shelves nationwide in 2020.