Starting Nov. 13, Amazon and Austin, Texas-based Whole Foods Market are offering deals on organic and classic turkeys for Thanksgiving. All customers can choose from select organic ($3.49 per pound) and classic turkeys ($2.49 per pound). Prime members will save $2.99 per pound on organic and $1.99 per pound on classic turkey.
All turkeys sold at Whole Foods Market must meet the grocer’s standards, including no antibiotics ever, no animal by-products in their feed and animal welfare audits by third-party certifier programs like Global Animal Partnership. The turkey offer runs from Nov. 13-28, while supplies last.
“We know our customers care about where their food comes from, and our turkeys meet some of the highest quality standards in the grocery industry. We are excited to bring back our turkey deals to make it even easier for customers to entertain and save big this Thanksgiving,” said Theo Weening, VP of meat and poultry at Whole Foods Market.
Customers can reserve their turkeys in advance at holiday.wholefoodsmarket.com and pick up in store. Prime members who reserve in advance at holiday.wholefoodsmarket.com will be eligible for the lower prices when they check out in store. All organic and classic turkeys branded with the Whole Foods Market logo are sourced from seven suppliers around the country, including Diestel, Mary’s Organic, and Koch Turkey Farm.
Prime members will find additional discounts on other Thanksgiving staples. Organic jewel sweet potatoes will be $1.29 per pound; organic cranberries, $2.69 for a 12-oz. bag; and Bonafide frozen broths and soups, 35 percent off.
For all Thanksgiving shopping needs, including turkeys, Amazon offers free two-hour grocery delivery from Whole Foods Market is available to Prime members in more than 2,000 cities and towns across 90 major metropolitan areas. Delivery from Whole Foods Market is available daily from 8 a.m. until 10 p.m., and pickup is available daily from 8 a.m. until 9 p.m. On Thanksgiving Day, pickup is available until as late as 1 p.m. and delivery will be available as late as 2 p.m. in some cities.
Turkey preference survey
In addition to bringing back its turkey deals, Whole Foods Market also released a survey on turkey preferences. The survey found that nearly half of Americans (49 percent) say it’s important their Thanksgiving turkey be organic, a figure even higher among the Millennial subset at 62 percent. When choosing a bird, more than half of Americans responsible for purchasing or preparing the turkey (59 percent) will make or buy a turkey that’s 18 pounds or smaller.
“In addition to a rise in organic, our stores are seeing a growing trend in shoppers looking for medium-sized turkeys, with customers purchasing additional turkey breast to satisfy the demand for more white meat at the table and avoid the added logistics of a bigger turkey,” Weening said.
Other findings from the survey include:
- One in five Americans (24 percent) dedicate half or more of their plate to turkey. Half of Americans say their favorite part of the turkey is the breast, compared to 19 percent who prefer the turkey leg or 14 percent who prefer turkey thigh.
- When it comes to how the turkey is prepared for Thanksgiving, Americans overwhelmingly prefer a more traditional roasted turkey (63 percent), followed by smoked turkey (22 percent) and deep-fried turkey (21 percent).
- Three-quarters of Americans prefer starchy sides, with stuffing (35 percent), mashed potatoes (24 percent) and sweet potatoes (16 percent) ranking as the top three favorites.
- More millennials (22 percent) will reach for a leg at the Thanksgiving table, as compared to their Boomer (17 percent) and Gen X (16 percent) family members, and one in five millennials prefer their turkey prepared in a slow cooker.
Consumer research was conducted Oct. 15-22 by Wakefield Research among 1,000 U.S. adults ages 18 and older who celebrate Thanksgiving, using an email invitation and an online survey. The margin of error for this study was +/- 3.1 percentage points.